The AI Frontdesk for car dealerships
Answer every call.
Book every test drive.
Works inside CDK, VinSolutions & more
Expert setup & ongoing improvement, included free
SOC 2 Type I audited. ISO 27001 certified.
Handles phone, SMS, chat, AutoTrader & CarGurus
Friday, 7:04 PM
A buyer calls about a car.
Same buyer. The only difference is whether Central is on the line.
The call slips away.
Every salesperson is out on the lot.
Incoming call, missed
Rings out. Hits voicemail.
Fri 7:04p
Sent to voicemail
Caller hangs up, didn't leave a message.
Fri 7:05p
Calls the dealership across town
Buyer & deal lost.
Callback attempt fails
No answer. Already test-driving elsewhere.
Sat 9:12a
Buyer lost. Marketing dollars wasted.
01 · Answers everywhere, 24/7
Every call picked up in seconds.
No voicemail. No buyer lost to the dealership down the street.
Has a natural conversation with your objectives in mind
Pulls live availability from your DMS, CRM, or calendar
Customize everything: SOPs, flows, voices, personality, and more
Checks live inventory on the call
02 · Responds instantly, 24/7
Beat every dealer in town to the internet lead.
Central logs every lead in your CRM, calls and texts back instantly, and books the test drive.
Logs each lead and its source
Every source: AutoTrader, CarGurus, ads, forms, missed calls
Qualifies budget, trade-in & financing
Follows up on calls that didn't book
03 · Brings owners back to service
Turn open recalls into booked service appointments.
Central sends recall notices and maintenance reminders timed to each car’s DMS history, then books the replies into service.
Maintenance reminders timed to service history
SMS, voice and email, on the cadence you approve
Recall notices sent to owners, replies booked in
Review requests that lift your rating and improve reputation
04 · Books service calls, 24/7
Service appointments, straight into your DMS.
While your advisors write up cars, Central answers the service call, finds the customer and vehicle in your DMS, books the slot and logs the call notes against it.
Pulls customer & vehicle history from your DMS
Books by advisor availability and your shop rules
Confirms by text and email, reminds before the visit
Hands estimates, loaners & diagnosis to an advisor
So much more than calls. Automate everything.
Most voice AI handles one part of the problem. Central can handle it all.
Use cases
Every dealership front desk call, handled
One platform, every front desk function live in days.
Callers prefer it to waiting on hold or voicemail.
Answers right away, speaks naturally, never routes to a menu.
ABC Motors
Text message · today, 4:12 PM
ILLUSTRATIVE
Hi David, it’s ABC Motors. Your RAV4 test drive is booked with Mike on Sat, Sep 13 at 10:00 AM. Reply C to confirm or R to reschedule.
C
Confirmed. Mike will have the RAV4 ready when you arrive. See you Saturday, David.
✓ Confirmed
Salesperson notified
CRM updated
Instant Response
Average time to answer every call, every channel.
More Callers Booked More new callers booked from inbound & after-hours.
Capacity Reclaimed Labor capacity reclaimed without adding new headcount.
★★★★★
average caller satisfaction across 200K+ handled calls
Built around your dealership
Franchise dealers
Independent dealers
Used & pre-owned
Internet sales & BDC
Sales floor
Test drives
Trade-ins
Financing enquiries
Service department
Recalls & maintenance
After-hours & weekends
Your dealership →
Native to your DMS & CRM
It lives inside your DMS.
Reads inventory, writes leads and service bookings, updates deal stages in real time.
Don’t see your DMS? Our engineers build the integration for you. If it has an API, we’ll connect it.
What dealerships see after switching to Central
Cost reduction
Phone workflows automated without sacrificing performance.
Revenue increase
More test drives, fewer no-shows, every lead worked.
Security & Compliance
Central is independently audited, encrypted end to end, and redacts card numbers and SSNs automatically.
Card & SSN redaction
Credit card numbers and SSNs are redacted automatically, with spam detection on every line.
Encrypted end-to-end
Customer data is encrypted in transit (TLS 1.2+) and at rest (AES-256) across every call, text, and record we handle.
Least-privilege access
Role-based access with SSO and MFA. Staff see only what their role requires, and every action is logged.
Full audit trail
Every call is recorded, transcribed, and reviewable, with complete, exportable logs for compliance & QA.
Data minimization
US-hosted with minimal data collection. Never trains on your customer data. Built for privacy and security.
Continuous monitoring
24/7 monitoring, regular third-party penetration testing, and vendor reviews keep the platform hardened.
AES-256 at rest
TLS 1.2+ in transit
US data residency
SSO & MFA
No data used for training
Frequently Asked Questions
How does Central handle AutoTrader and CarGurus leads?
Every AutoTrader, CarGurus and web lead lands in one inbox, and Central calls and texts the buyer back instantly. It qualifies budget, trade-in, financing status and preferred vehicle, books the test drive, and creates the lead in your CRM with full notes. If the buyer doesn’t answer, it follows up across phone, SMS and email.
How does it connect to my DMS?
Central has native integrations with CDK Global, VinSolutions, DealerSocket, DriveCentric, Frazer, AutoRaptor and DealerCenter, plus AutoTrader and CarGurus. It reads inventory, writes leads, logs activity, updates deal stages and syncs customer profiles automatically. 200+ more connect through Flow Builder and custom HTTP. Don’t see yours? Our engineers build the integration for you.
What happens with trade-in or financing questions?
Central captures the trade-in and financing details, writes them to the lead in your CRM and gives the right manager a follow-up task. Your managers own valuations, credit and special orders, and Central logs the deal notes once they’ve spoken to the customer.
How long does setup take?
One 45-minute screenshare with an engineer who wires Central into your DMS and calendars on your real calls. It shadow-runs alongside your BDC first, then goes live in days, with no implementation fee.
What if it can't handle a call?
Callers are never left stuck. Central transfers to the right person, takes a structured message, or schedules a callback based on your rules, and logs the full transcript so nothing falls through the cracks. Central’s human-staffed center is also on hand 24/7 when backup is needed.
What does Central actually do inside my DMS and CRM?
It creates every internet lead with its source, logs the activity, updates deal stages and creates follow-up tasks. It books test drives and service appointments, sends recall notices and maintenance reminders, and flags trade-ins to a manager. You set the rules and approve sensitive actions, and everything is customizable: voices, flows, integrations and SOPs.
Does Central cover the service department too?
Yes. Central books service slots in your DMS by advisor availability, sends recall notices and maintenance reminders, and logs every call. Advisors see full vehicle and customer history, and estimates or diagnosis questions go to them.
Can Central speak in other accents or languages?
Yes. Central speaks English, Spanish, French, Arabic, Mandarin and 40+ more languages natively, including region-specific voices and accents. With over 2 million voices and accents to choose from, you can match exactly how your customers expect to be greeted, and even switch languages mid-call when a caller does.
Central Get your hours back.
Stop losing buyers to voicemail.
See Central answer your calls live and book the buyers you’re missing today.
