The AI front desk for hotels & motels
Answer every call.
Book every guest.
Works with Cloudbeds, Mews & more
Deposits, date changes & folios, done in your PMS
SOC 2 Type I, ISO 27001, PCI-compliant payments. DPA signed first.
Handles phone, chat, SMS, email & more
Friday, 7:04 PM
A guest calls to book.
Same guest. The only difference is whether Central is on the line.
The call slips away.
Front desk is slammed at check‑in.
Incoming call, missed
Rings out. Hits voicemail.
Fri 7:04p
Sent to voicemail
Caller hangs up, didn't leave a message.
Fri 7:05p
Books the hotel down the street
Guest & revenue lost.
Callback attempt fails
No answer. Already booked elsewhere.
Mon 9:12a
Guest lost. Marketing dollars wasted.
01 · Answers everywhere, 24/7
Every call picked up in seconds.
No voicemail. No guest lost to the hotel down the street.
Has a natural conversation with your objectives in mind
Pulls live availability from your PMS, channel manager, or booking engine
Customize everything: SOPs, flows, voices, personality, and more
Quotes rates & captures the deposit on the call or after
02 · Responds instantly, 24/7
Beat every hotel in town to the new guest.
The instant an inquiry lands, Central calls and texts back, before they open a second tab.
Replies to inquiries instantly
Every source: OTAs, listings, ads, forms, missed calls
Confirms dates & collects guest details
Follows up on calls that didn't book
03 · Handles changes & cancellations
Guests move their stay. You keep the booking.
Central moves dates and rooms under your policy, texts the new confirmation, and offers cancelled rooms to your waitlist.
Backfills cancellations from your waitlist
Changes dates, nights and room types right in your PMS
Applies your change and cancellation policy every time
Sends refund and fee-waiver requests to your team to approve
04 · Checks every arrival
Tomorrow’s deposits, charged tonight.
Each night Central works tomorrow’s arrivals in your PMS, charging deposits due under your policy, sending a secure pay link when a card declines, and writing it all to the folio.
Charges deposits & incidentals through Stripe and similar providers
Sends a secure pay link by SMS or email when a card declines
Posts payments & folio notes right in your PMS
Hands exceptions to your team before check‑in
So much more than calls. Automate everything.
A hotel answering service takes a message. Central books the room.
Use cases
Every hotel front desk call, handled
One platform, every front desk function live in days.
Callers prefer it to waiting on hold or voicemail.
Answers right away, speaks naturally, never routes to a menu.
The Grandview Hotel
Text message · today, 4:12 PM
ILLUSTRATIVE
Hi David, it’s The Grandview Hotel. You’re booked in a King room, Fri Sep 12 to Sun Sep 14. Reply C to confirm or R to change dates.
C
Confirmed. I’ve also texted directions and check-in details. See you Friday, David.
✓ Confirmed
Directions texted
PMS updated
Instant Response
Average time to answer every call, every channel.
More Callers Booked More new callers booked from inbound & after-hours.
Capacity Reclaimed Labor capacity reclaimed without adding new headcount.
★★★★★
average caller satisfaction across 200K+ handled calls
Built around your property
Independent Hotels
Motels
Boutique Hotels
Inns & B&Bs
Vacation Rentals
Extended Stay
Multi-Property Groups
Your property →
Native to your PMS & channel manager
It lives inside your PMS.
Reads and writes your availability, rates, reservations and folios in real time over secure APIs.
Don’t see your PMS? Our engineers build the integration for you, and we sign a DPA first.
What hotels see after switching to Central
Cost reduction
Phone workflows automated without sacrificing performance.
Revenue increase
More bookings, fewer cancellations, a win-back list that gets worked.
Security & Compliance
Central is independently audited, encrypted end to end, and covered by a signed DPA.
DPA signed
We execute a Data Processing Agreement before accessing any guest data. Nothing moves until it’s in place.
Encrypted end-to-end
Guest data is encrypted in transit (TLS 1.2+) and at rest (AES-256) across every call, text, and record we handle.
Least-privilege access
Role-based access with SSO and MFA. Staff see only what their role requires, and every action is logged.
Full audit trail
Every call is recorded, transcribed, and reviewable, with complete, exportable logs for compliance & QA.
Data minimization
US-hosted, collecting only the guest data a task needs. Never trains on guest data. Built for privacy and security.
Continuous monitoring
24/7 monitoring, regular third-party penetration testing, and vendor reviews keep the platform hardened.
AES-256 at rest
TLS 1.2+ in transit
US data residency
SSO & MFA
No data used for training
Frequently Asked Questions
Is Central secure and compliant?
Yes. We sign a Data Processing Agreement before we touch any guest data. We maintain SOC 2 and ISO 27001 controls, and payments run PCI compliant. Guest data is never used to train models, and all of Central’s infrastructure is hosted in the US.
How does it connect to my PMS?
Central connects to Cloudbeds, Mews, Oracle OPERA, RoomKey PMS, Little Hotelier, Guesty, Hostaway, innRoad, ThinkReservations, Stayntouch, Maestro and Apaleo on the PMS side; channel managers like SiteMinder and OTAs like Booking.com, Expedia and Airbnb; plus tools like HubSpot, Salesforce, Slack, Stripe and Zapier. We read and write your availability, rates, reservations and folios in real time over secure APIs. Don’t see yours? Our engineers build the integration for you, after the DPA is signed.
What happens with complex or urgent guest requests?
Central warm-transfers complex requests to your team, follows your escalation and after-hours scripts, leaves refunds, waivers and billing disputes for you to decide, and directs emergencies to the right contact.
How long does setup take?
One 45-minute screenshare with an engineer who wires Central into your PMS on your real calls. It shadow-runs alongside your desk first, then goes live in days, with no implementation fee.
What if it can't handle a call?
Callers are never left stuck. Central transfers to the right person, takes a structured message, or schedules a callback based on your rules, and logs the full transcript so nothing falls through the cracks.
Can I customize the way it speaks, the SOPs it follows, or other things?
Yes, everything about Central is customizable, and it’s some of the most common feedback we hear from clients. With a powerful workflow builder and agent builder, you can tune it all: the voices it uses, the AI models under the hood, the integrations, the policies, and the SOPs it follows. And you’re never on your own. We give you direct access to our AI experts, who make sure it’s dialed in just right for your property and the way you work.
Can you support custom contracts and our vendor procurement process?
Yes, we’re happy to. We regularly work through custom contracts, MSAs, DPAs, security reviews, and vendor procurement / onboarding processes. Send us your paperwork, questionnaires, or portal, and our team will work with your legal, IT, and procurement stakeholders to get Central approved the way your organization requires.
What admin does Central handle inside my PMS?
Central works tomorrow’s arrivals every night, charging deposits and sending pay links for declined cards. It changes dates and rooms under your policy, backfills cancellations, sends pre-arrival texts with your upgrade offers, and answers folio questions and emails copies. Our team builds every workflow, and you approve it before it runs.
Central Get your hours back.
Stop losing bookings to voicemail.
See Central answer your calls live and book the guests you’re missing today.
