The AI front desk for real estate teams
Answer every lead.
Book every showing.
Works inside Follow Up Boss & more
Expert setup & ongoing improvement, included free
SOC 2 Type I audited. ISO 27001 certified.
Handles calls, texts, web chat, DMs & more
Friday, 7:04 PM
A new buyer calls.
Same buyer. The only difference is whether Central is on the line.
The call slips away.
Every agent is out at a showing.
Incoming call: missed
Rings out. Hits voicemail.
Fri 7:04p
Sent to voicemail
Caller hangs up, didn't leave a message.
Fri 7:05p
Calls the next agent on the list
Lead & commission lost.
Callback attempt fails
No answer. Already touring with another agent.
Mon 9:12a
Lead lost. Ad spend wasted.
01 · Answers everywhere, 24/7
Every call picked up in seconds.
No voicemail. No lead lost to the agent down the street.
Has a natural conversation with your objectives in mind
Books by agent territory, listing and availability
Customize everything: SOPs, flows, voices, personality, and more
Texts lockbox codes and access notes once confirmed
02 · Works every portal lead, 24/7
Every lead qualified and routed.
When a portal lead lands in your CRM, Central calls, qualifies and assigns it.
Replies to new inquiries automatically
Every source: Zillow, your site, ads, forms, missed calls
Answers written to the lead’s CRM fields
Routes by zip, source or round robin
03 · Follows up & reactivates, 24/7
Turn cold leads and past clients into booked showings.
When a lead goes quiet in your CRM, Central starts the nurture, wakes up your sphere and asks every client for a review.
Open-house sign-ins followed up and logged
SMS, voice and email nurture that branches on what each lead does
Reactivates cold leads and past clients for listings and referrals
Review requests that lift your rating and improve reputation
04 · Keeps your CRM current, 24/7
Your CRM stays current after every call.
After every call, Central writes the summary to the lead, updates stages and fields, runs your CRM workflows and chases the pre-approval letter.
Call summaries logged to Follow Up Boss or kvCORE
Updates stages, tags and fields, then runs your workflows
Chases pre-approval letters and notes them on the lead
Offers and anything sensitive flagged for your agent
So much more than calls. Automate everything.
Most voice AI handles one part of the problem. Central can handle it all.
Use cases
Every real estate front desk call, handled
More than a virtual receptionist: every front desk job, live in days.
Callers prefer it to waiting on hold or voicemail.
Answers right away, speaks naturally, never routes to a menu.
ABC Realty
Text message · today, 4:12 PM
ILLUSTRATIVE
Hi David, it’s ABC Realty. Your showing at 214 Oak Lane is Thu, Sep 25 at 11:30 AM with Sam. Reply C to confirm or R to reschedule.
C
Confirmed. I’ve texted you the address and parking details. See you Thursday, David.
✓ Confirmed
Directions texted
CRM updated
Instant Response
Average time to answer every call, every channel.
More Callers Booked More new callers booked from inbound & after-hours.
Capacity Reclaimed Labor capacity reclaimed without adding new headcount.
★★★★★
average caller satisfaction across 200K+ handled calls
Built around your business
Solo Agents
Teams
Brokerages
Buyer’s Agents
Listing Agents
Seller Leads
Portal Leads
Open Houses
Showings
Sphere & Past Clients
Multi-Office
Your business →
Native to your CRM & calendar
It lives inside your CRM.
Reads agent availability, writes leads, logs calls and syncs contacts in real time.
Don’t see your CRM? Our engineers build the integration for you.
What teams see after switching to Central
Cost reduction
Phone workflows automated without sacrificing performance.
Revenue increase
More showings, fewer no-shows, a lead list that gets worked.
Security & Compliance
Central is independently audited, encrypted end to end, and never trains on your data.
Encrypted end to end
Client data is encrypted in transit (TLS 1.2+) and at rest (AES-256) across every call, text and record we handle.
Least-privilege access
Role-based access with SSO and MFA. Each agent sees only what their role requires, and every action is logged.
Full audit trail
Every call is recorded, transcribed and reviewable, with complete, exportable logs for compliance and QA.
Data minimization
US-hosted, collecting only what each task needs. Never trains on your data.
Continuous monitoring
24/7 monitoring, regular third-party penetration testing, and vendor reviews keep the platform hardened.
AES-256 at rest
TLS 1.2+ in transit
US data residency
SSO & MFA
No data used for training
Frequently Asked Questions
Is my client data secure?
Yes. Central is SOC 2 Type I audited and ISO 27001 certified. Client data is encrypted in transit and at rest, it is never used to train models, and all of Central’s infrastructure is hosted in the US.
Does it work with my CRM?
Yes. Central has native integrations with Follow Up Boss, kvCORE, BoomTown, Zillow Premier Agent, Chime, Sierra Interactive and LionDesk, plus HubSpot, Salesforce, Calendly, Slack, Stripe and Zapier. It reads agent availability, creates leads, logs calls and texts and syncs contacts in real time. Don’t see yours? Our engineers build the integration for you.
What does Central do on its own, and what goes to my agent?
Central does the repetitive work: qualifying leads, booking showings, texting access details and logging it all in your CRM. Offers, negotiations and anything sensitive go to your agent with the full conversation, on the escalation rules we set up with you.
How long does setup take?
One screenshare with our team, who connect Central to your CRM, load your listings and routing rules, and build it on your real calls. It runs a pilot first, then goes live in days, with no implementation fee.
What if it can't handle a call?
Callers are never left stuck. Central transfers to the right agent, takes a structured message, or schedules a callback based on your rules, and logs the full transcript so nothing falls through the cracks.
What happens in my CRM after Central takes a call?
The summary and transcript are logged to the lead, the caller’s answers go into its fields, stages and tags are updated, and your own CRM workflows run on the result: action plans, agent assignments and tasks. Our team builds every workflow with you, around your SOPs, and nothing runs until you approve it.
Can you support custom contracts and our vendor procurement process?
Yes, we’re happy to. We regularly work through custom contracts, MSAs, security reviews and vendor onboarding for brokerages. Send us your paperwork, questionnaires or portal, and our team will work with your legal, IT and operations stakeholders to get Central approved the way your brokerage requires.
Can Central speak in other accents or languages?
Yes. Central speaks English, Spanish, French, Arabic, Mandarin and 40+ more languages natively, including region-specific voices and accents. With over 2 million voices and accents to choose from, you can match exactly how your clients expect to be greeted, and even switch languages mid-call when a caller does.
Central Get your hours back.
Stop losing leads to voicemail.
See Central answer your calls live and book the showings you’re missing today.
